A selection of campaigns and partnerships from a decade of brand and creative work at Converse, Meta, and LEGO, including global collaborations with Marvel and Disney.
A few of the campaigns I've helped bring to life. The work speaks louder than I can here, so I'll let it.
Localized the Formula 1 × LEGO global partnership for the US region, leading media strategy across 13 custom activations spanning OTT, OLV, TV, and display.
A full omnichannel campaign anchored by a hero film celebrating Black American family play, extended through creator partnerships, OOH, and .com activation.
An integrated brand campaign for LEGO's January 2026 launch.
A global omnichannel campaign for the Disney × LEGO partnership, anchored by a hero film for parents.
An Instagram Reel introducing LEGO's H.E.R.B.I.E. set ahead of Fantastic Four: First Steps. A channel-native execution from LEGO's broader Marvel campaign, led by my brief and strategy.
When Nicki Minaj fans built "Gag City," an AI-generated pink universe, into a viral cultural moment, I led Converse's engagement by declaring Pink Chucks the official footwear of Gag City. Covered in Forbes alongside Spotify and Chips Ahoy as one of the brands that got the moment right.
A decade of brand and marketing roles, from boutique agency floors to the world's most beloved brands.
Supporting U.S. and global brand marketing, where I develop audience-driven strategies and guide integrated communications. Focused on low-affinity audiences across Disney, Marvel, and other priority partnerships.
Led operations and project management for the Global Consumer Engagement department: agency relationships, legal and finance coordination, budget forecasting, asset delivery, and timelines to keep the work moving.
Three-month internship supporting the teen male audience campaign through custom paid partnerships, affiliate campaigns, and paid media execution.
Three-month internship managing a client portfolio for Meta's ad services. Supported small business clients and Supergoop.
Cultural brand strategist and social lead supporting creatives through insights analysis and creative briefing for the Pre-K priority.
I am forever grateful that Kimberlee-Mykel found a home at M Creative, albeit for a short time. She made our work better, smarter, more collaborative, and just plain fun.
Kimberlee-Mykel is a rare talent, one who combines vision, strategy, and heart in everything she does. She's the kind of future leader this industry not only needs but will be lucky to have.
When I think about the ideal version of someone new joining the company, so much of Kimberlee-Mykel's first 9 months at Converse exceeds even what I would have hoped for.
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